TikTok for Business offers interactive ad experiences for large advertisers to enhance their brand awareness. I was responsible for conceptualizing, creating pitch mockups and working closely with engineers to launch customized campaign experiences for major advertisers.

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Keystone design system is developed to streamline and standardize the design and development process across TikTok’s monetization products. I led the motion design effort by defining duration and easing tokens, developing guidelines, producing animated visual assets and creating component interaction prototypes.